The Economist iPad / iPhone ads
Scabal presents digital ads in the world-known magazine "The Economist". The magazine started in 1843 in London and today has over 1 million readers.
Scabal is taking a further step in the online world. Seven years ago Scabal launched the innovative Fabrics Catalogue showing over 5000 fabrics with a search function using 12 characteristics. The websites have evolved a lot since and today we are happy to use the iPad as a new communication platform with our customers.
Through it's apps, The Economist reaches audiences on both iPhone and iPad. The free app shows highlights of the magazine's content. A single issue can be bought or one can subscribe for a lengthier period.
The ad has appeared 4 times in September throughout 26 countries in the EU using the Autumn Winter campaign pictures.